India Blockchain Week
Complete branding, website, marketing, and NFT development for India's premier blockchain event.
Overview
India Blockchain Week is the country's premier event for blockchain technology, bringing together industry leaders, developers, investors, and enthusiasts. Studio Poetics was commissioned to create a comprehensive brand identity, website, marketing materials, and exclusive NFT collection for the event.
The Challenge
The client needed a brand identity that would position India Blockchain Week as a forward-thinking, prestigious event while making complex blockchain concepts accessible to a wider audience. The design needed to balance technological innovation with cultural relevance, appealing to both international and local audiences.
Our Approach
Inspired by Kenya Hara's concept of "Exformation," we approached this project with the goal of making the invisible visible. Blockchain technology itself is abstract and complex, so our design strategy focused on creating tangible, visual representations of blockchain concepts.
We developed a design system that used a combination of geometric patterns inspired by traditional Indian motifs and modern technological elements. The color palette balanced tech-forward blues with warm, culturally resonant oranges and golds.
Brand Identity
The logo we created represents the intersection of blockchain technology and Indian innovation. The symbol combines a stylized blockchain node structure with elements inspired by traditional Indian geometric patterns, creating a distinctive mark that works across digital and physical applications.
The typography system uses a combination of a technical, precise sans-serif for headings and a highly readable serif for body text, creating a balance between innovation and accessibility.
Website Design
The website serves as the digital hub for the event, providing information about speakers, schedule, venues, and registration. We designed a responsive, intuitive interface that embodies the brand identity while ensuring optimal user experience.
Key features include an interactive schedule builder, speaker profiles, venue maps, and seamless registration integration. The site also includes a dedicated section for the NFT collection, allowing users to browse and purchase exclusive digital assets.
Marketing Campaign
We developed a comprehensive marketing strategy that included digital advertising, social media content, email campaigns, and physical promotional materials. The campaign emphasized the event's unique positioning at the intersection of global blockchain innovation and India's technological ecosystem.
The campaign achieved significant engagement, with over 2 million impressions across digital platforms and a 40% increase in registration compared to the previous year's event.
Event Promo Video
We created a dynamic promotional video that captured the essence of the event and highlighted key speakers and topics. The video was used across social media, the website, and at partner venues.
Video Placeholder - Event Promo
NFT Collection
A key component of the project was designing and developing an exclusive NFT collection for the event. These digital assets served as premium tickets, providing holders with special access to VIP areas, speaker sessions, and networking events.
India Blockchain Week - Genesis Collection
Each NFT featured unique artwork that combined blockchain motifs with elements of Indian art and culture. The collection sold out within 48 hours of launch, generating additional revenue for the event and creating a community of highly engaged attendees.
Results
The comprehensive branding and marketing strategy delivered exceptional results for India Blockchain Week:
The event received widespread media coverage and established itself as the premier blockchain event in India. The client has already commissioned Studio Poetics to work on the next year's event, with an expanded scope that includes interactive installations and an augmented reality experience.
Studio Poetics transformed our vision into a cohesive, powerful brand that perfectly captured the innovative spirit of India Blockchain Week. Their holistic approach to design—from branding to website to NFTs—created a seamless experience that exceeded our expectations and helped make the event a tremendous success.